I'm Simon Carter and I set up One Three Four in 2003. I'm a clear-writing trainer and coach, a copywriter, and a template designer. The company name comes from my make-it-clear-quickly mantra: one clear message, three supporting points, and at least four ways to continue the conversation.
I've sketched out what I do below – drop me a line or give me a call if you'd like to know more:
simon.carter@onethreefour.co.uk
+44(0) 7785 747 194
What I do and who I do it for
In the last three years I've worked on projects for Berwin Leighton Paisner, Clifford Chance, Davy (a stockbroker and wealth-management company), Herbert Smith Freehills, Practicus (a project and change-management company), Penningtons Manches, White & Case, and the Word Gold Council.
I mostly work with clients on three kinds of project:
- Clear-writing training. Always bespoke, usually half-day and limited to six-to-eight people; can be longer or shorter, bigger groups, or one-to-one coaching. My training help authors pick up new habits (eg, conclusion-first structure, less formal language). Habits that help them get their message across to busy readers.
- Copywriting. From briefings on how a legal issue will affect a particular sector, to new-business pitches – particularly the executive summaries, and websites. I can work with your draft or start from scratch.
- Template design. Sample projects include: investigation reports for an accounting-standards body and an ombudsman; investment-research report formats for global banks. (My earlier career included ten years as a graphic designer.)
